Guardians of Genuine Artistry
TruLux provides an AI-driven solution for authenticating and tracing luxury items, ensuring their authenticity and offering safe transactions for all customers. Utilizing advanced sensing technology, our platform tracks items throughout their lifecycle, preserving brand integrity and enhancing customer engagement with comprehensive provenance data.
Trusted By:
Where Luxury Meets Innovation
AI-Powered Authentication for Absolute Trust
TruLux sets the standard for AI-driven authentication and traceability in the luxury market, combining advanced multimodal sensing with proprietary AI to deliver unmatched precision. Unlike traditional methods, TruLux verifies authenticity at a microscopic level and enables real-time tracking throughout a product’s lifecycle. This ensures brands, retailers, and collectors benefit from unparalleled security, trust, and market transparency—protecting value and eliminating counterfeits with cutting-edge technology.
Definitive verification of luxury items' genuineness
Item provenance and integrate into verification
Automated, non-intrusive verification processes
Listing generation, valuation and verification
Precision Authentication for Retailers and Labs
Trusted Authenticity Across Multiple Luxury Segments
TruLux offers a versatile solution designed to meet the authenticity needs across all luxury segments, from fashion and accessories to fine jewelry and collectibles. By combining advanced AI-driven visual inspection and digital fingerprinting, TruLux ensures every luxury item maintains its integrity and traceability throughout its lifecycle.
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