Why ‘Almost Identical’ Still Means Fake: Educating Consumers in the Age of Near-Perfect Knockoffs
You find something online. It looks just like that luxury bag you’ve had your eye on. The color, the stitching, even the logo, spot on. And it costs way less. The seller says it’s “almost identical.” But let’s pause there. That one word, almost, is doing a lot of work. Because when it comes to […]
Inside the Counterfeit Supply Chain: How Fake Products Move from Factory to Marketplace
Fake products don’t just appear out of thin air. They move through a carefully planned route, often spanning multiple countries, before landing in shops or online carts. Behind the scenes is a massive, hidden supply chain that powers this underground economy. And the numbers show just how real, and costly, it is. According to the […]
How AI and Blockchain Are Changing the Fight Against Counterfeit Luxury
Buying and selling genuine products shouldn’t feel like a gamble. But with counterfeit goods flooding the market, often looking just like the real thing, it’s getting harder to trust what you’re paying for. It’s no longer just a few knockoffs here and there. Fake electronics, cosmetics, auto parts, clothing, and even health products flood online […]