How Amazon Is Using AI to Detect Fake Products — And What It Means for Online Shopping
Counterfeit products have always been more than a nuisance. They undercut legitimate businesses, mislead consumers, and erode trust in entire marketplaces. In 2024, Amazon identified, seized, and destroyed more than 15 million counterfeit items worldwide, preventing them from ever reaching customers or re-entering the supply chain. This isn’t just about knock-off handbags or imitation sneakers, […]