Authenticity in a
World of Imitation
TruLux stands at the forefront of luxury authentication, combating the $3 trillion counterfeit crisis with AI-driven technology that ensures every transaction is genuine. With unparalleled item verification and lifecycle tracking, including seamless Digital Product Passport (DPP) integration, we provide full transparency from creation to resale. By empowering consumers, brands, and retailers with verifiable authenticity, we safeguard trust, protect value, and set a new standard for integrity in the luxury market.
crafted with precision & integrity
At TruLux, we safeguard your trust, your investments, and the integrity of every luxury piece you own or sell. Our AI-driven authentication and traceability technology ensures that every item is genuine, using advanced multimodal sensing and comprehensive lifecycle tracking. By eliminating counterfeits and protecting value, we empower brands, retailers, and collectors to buy, sell, and own with absolute confidence.
Assured Authenticity
Definitive verification of luxury items' genuineness.
Absolute Trust
Provide absolute trust for each luxury transaction online and offline.
Lifecycle Tracking
Document complete item provenance and integrate into verification.
Rapid Verification
Automated, non-intrusive verification processes available anywhere anytime.
Meet the Experts
Our team is a unique blend of technology visionaries and industry veterans, each bringing a distinct set of skills to our mission – safeguaring genuine artistry.
Dionis Teshler
Co-Founder & CEO
German Voronov
Co-Founder & CTO
Yury Zaryadov
Co-Founder & VP Engineering
Yael Ayalon
Chief Marketing Officer
Protecting What
Truly Matters
Our mission is to redefine trust in the luxury market by delivering AI-powered authentication and lifecycle tracking technology that eliminates counterfeits and protects value. We empower consumers, brands, and retailers with cutting-edge solutions that ensure every transaction is secure, transparent, and verifiable. By setting a new standard for authenticity, we foster confidence, safeguard reputations, and drive a future where luxury is built on trust.
Experience Absolute Trust in Every Luxury Transaction
Imagine a world where every luxury item holds a verified legacy. With TruLux, each piece’s story unfolds with authenticity and trust—crafted to last for lifetimes