Welcome to TRULUX

A Synergy of Technical and Business Expertise

About TRULUX

Authenticity in a
World of Imitation

TruLux stands at the forefront of luxury authentication, combating the $3 trillion counterfeit crisis with AI-driven technology that ensures every transaction is genuine. With unparalleled item verification and lifecycle tracking, including seamless Digital Product Passport (DPP) integration, we provide full transparency from creation to resale. By empowering consumers, brands, and retailers with verifiable authenticity, we safeguard trust, protect value, and set a new standard for integrity in the luxury market.
WHY TRULUX

crafted with precision & integrity

At TruLux, we safeguard your trust, your investments, and the integrity of every luxury piece you own or sell. Our AI-driven authentication and traceability technology ensures that every item is genuine, using advanced multimodal sensing and comprehensive lifecycle tracking. By eliminating counterfeits and protecting value, we empower brands, retailers, and collectors to buy, sell, and own with absolute confidence.

Assured Authenticity

Definitive verification of luxury items' genuineness.

Absolute Trust

Provide absolute trust for each luxury transaction online and offline.

Lifecycle Tracking

Document complete item provenance and integrate into verification.

Rapid Verification

Automated, non-intrusive verification processes available anywhere anytime.

our team

Meet the Experts

Our team is a unique blend of technology visionaries and industry veterans, each bringing a distinct set of skills to our mission – safeguaring genuine artistry.

Dionis Teshler

Co-Founder & CEO

German Voronov
Co-Founder & CTO

Yury Zaryadov

Co-Founder & VP Engineering

Yael Ayalon

Chief Marketing Officer
OUR MISSION

Protecting What
Truly Matters

Our mission is to redefine trust in the luxury market by delivering AI-powered authentication and lifecycle tracking technology that eliminates counterfeits and protects value. We empower consumers, brands, and retailers with cutting-edge solutions that ensure every transaction is secure, transparent, and verifiable. By setting a new standard for authenticity, we foster confidence, safeguard reputations, and drive a future where luxury is built on trust.

Supported by Innosuisse

TruLux is proud to be supported by Innosuisse through its Initial Coaching programme. This early-stage support by the Swiss Innovation Agency provides valuable guidance and validation for our innovation journey. As we push the boundaries of authentication technology in the luxury market, this recognition affirms the significance of our mission and strengthens our foundation for future growth.

Experience Absolute Trust in Every Luxury Transaction

Imagine a world where every luxury item holds a verified legacy.
With TruLux, each piece’s story unfolds with authenticity and trust—crafted to last for lifetimes

Discover More

Transforming Luxury with Trusted Authenticity and Traceability

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