Understanding Blockchain in Luxury Goods Authentication
When it comes to luxury goods, authenticity matters. People buy premium products not just for their quality but for the confidence that they’re getting the real deal. Counterfeits have made it harder to trust the market, but blockchain is stepping in as a powerful tool to help protect brands and buyers. That said, there’s a […]
The Economics of Counterfeit Luxury Goods
The luxury goods market thrives on exclusivity, quality, and the allure of authenticity. However, counterfeits pose a growing threat to this industry, harming brand equity, distorting market dynamics, and causing significant financial losses and impacting customer experience. Understanding the economic impact of counterfeits and the tools available to fight them—like advanced authentication technology—is essential for […]
Building Trust with Authentication Technology In The Luxury Resale Market
The luxury resale market is thriving. More people are turning to it for sustainable shopping options and the chance to own premium items at a better price. But with this growing interest comes a big question: How do you know what’s real? For buyers and sellers alike, trust is everything—and that’s where authentication technology steps […]