Why ‘Almost Identical’ Still Means Fake: Educating Consumers in the Age of Near-Perfect Knockoffs

You find something online. It looks just like that luxury bag you’ve had your eye on. The color, the stitching, even the logo, spot on. And it costs way less. The seller says it’s “almost identical.” But let’s pause there. That one word, almost, is doing a lot of work. Because when it comes to […]