When you buy a luxury handbag, a designer dress, or a fine piece of jewelry, you’re not just paying for the item—you’re paying for what it stands for. Quality. Rarity. Trust. But here’s the problem: the resale market is growing fast, and fakes are flooding in. Buyers want proof. Sellers need a way to show they’re legitimate. And brands are under pressure to be more transparent than ever. That’s where something called a Digital Product Passport (DPP) comes in.

Let’s break down what a Digital Product Passport actually is, why it matters in fashion and jewelry, and how it helps protect buyers, sellers, and brands alike.

What Is a Digital Product Passport?

A digital product passport is like a digital ID card for a physical product. It tracks everything important about an item across its life—who made it, what it’s made from, where it’s been, and what’s happened to it.

It doesn’t rely on paperwork that can get lost or faked. It’s stored online, tied to the item, and updated as the product goes through ownership, repair, or resale.

Here’s what it usually includes:

• Brand, model, and serial number
• Production date and location
• Material details (useful for tracking sustainability)
• Proof of authenticity
• Ownership history
• Repair records
• Certifications and warranty info
• Product-specific images

It’s built to be permanent and tamper-proof. And it’s changing how we buy, sell, and verify fashion and jewelry items.

Why It Matters More Than Ever

Counterfeiting in luxury fashion is a growing issue. In fact, fashion-related goods account for over 60% of global counterfeit seizures according to EU and OECD data. And the secondhand luxury market is booming—it’s projected to hit $77 billion by 2025. That’s a lot of high-value items changing hands—and a lot of room for doubt.

Now here’s a huge stat: by 2030, over 62.5 billion digital product passports are expected to be issued for the apparel industry alone. These will generate around $1.59 billion in software and IT support revenue.

What’s driving this growth?

In part, it’s legislation. The European Union is making DPPs mandatory.

Under the Ecodesign for Sustainable Products Regulation (ESPR), every product sold in the EU will be required to have a digital passport by 2030. The goal? Make supply chains transparent, reduce waste, and push more brands toward circular economy practices.

So, if you’re in the luxury space—whether you’re a buyer, seller, or brand—it’s not just a nice-to-have. It’s going to become standard.

How DPPs Are Used in Fashion and Jewelry

In the luxury space, details matter. A watch’s service history. A handbag’s ownership trail. A diamond’s origin. These are things that used to live on paper—or sometimes, not at all.

Now, with DPPs, every piece of that history can be tracked and verified digitally.

Here’s how that looks in practice:

• When a luxury bag is sold, the buyer gets a digital passport showing where it was made, when it was sold, and by whom.
• If the item gets repaired or altered, that service record is added to the DPP.
• If the item is resold, ownership is updated and carried forward to the new buyer.

This kind of transparency builds trust—especially in resale. No more guessing. No more relying on someone’s word. The data is there for anyone to see.

How Trulux Automates the Creation and Updates of Digital Product Passports

Creating a DPP is one thing. Keeping it accurate over time is another. That’s where Trulux plays a major role.

Trulux uses sensor-powered AI scanners to automatically read physical product features—like stitching, materials, shapes, finishes, and more. Instead of manually entering data, Trulux scans the item, verifies it, and instantly creates a digital passport with all relevant information.

Here’s what that means in real terms:

• No guesswork or manual input
• No risk of human error or fraud
• Instant DPP generation during manufacturing or resale
• Automatic updates when an item is repaired, resold, or appraised

So, if a designer bag is refurbished or a diamond ring is resized, Trulux can scan it again and add those updates to its passport. Everything stays up to date, traceable, and tamper-resistant.

It’s a clean, simple way to manage the full life of a luxury product.

Luxury Brands Are Already Leading the Way

Major brands are already adopting DPPs—not just for compliance, but to strengthen their customer relationships.

Take Louis Vuitton, for example. They’ve launched the LV Diamond, a digital certificate that comes with a unique QR code to verify authenticity and track the diamond’s history.

Prada and other luxury labels are following suit. These brands understand that in today’s resale-heavy, transparency-driven world, the more traceable an item is, the more valuable it becomes.

Why DPPs Help with Resale, Trust, and Transparency

1. Higher Resale Value

If you’re selling a high-end piece, having a DPP boosts its value. Buyers can see the item’s full history and feel confident in the price they’re paying. It removes hesitation and speeds up the sale.

2. Instant Trust

No one wants to argue about whether an item is real. With a DPP, buyers don’t have to. They can scan a code and view the entire product story in one place.

3. Long-Term Transparency

For brands, DPPs show responsible sourcing, sustainable materials, and honest practices. For consumers, that’s becoming more important than ever. This isn’t just a product passport—it’s a trust builder.

Example: Buying a Pre-Owned Luxury Watch

Let’s say you find a used luxury watch online. It looks real. The seller has some photos. But there’s no paperwork, and you’re unsure.

If the seller provides a DPP created by Trulux, you can:

• View when and where the watch was made
• Check the previous owners
• See any repair or battery replacement history
• Confirm it hasn’t been tampered with

It takes the uncertainty out of the deal. And if you buy the watch and decide to resell it years later, that passport comes with it—making your item easier to sell and more valuable to future buyers.

Final Thoughts

Digital Product Passports are more than a trend. They’re the future of fashion and jewelry. Backed by regulation and already used by leading brands, they offer real value—whether you’re a buyer, seller, or manufacturer.

And with tools like Trulux, it’s easier than ever to create and manage them without lifting a finger.

Image credits: <a href=”https://www.freepik.com/free-ai-image/touch-screen-technology-connects-modern-mobile-phone-users-generated-by-ai_41296093.htm”>Image by vecstock on Freepik</a>