Why ‘Almost Identical’ Still Means Fake: Educating Consumers in the Age of Near-Perfect Knockoffs

You find something online. It looks just like that luxury bag you’ve had your eye on. The color, the stitching, even the logo, spot on. And it costs way less. The seller says it’s “almost identical.” But let’s pause there. That one word, almost, is doing a lot of work. Because when it comes to […]
Inside the Counterfeit Supply Chain: How Fake Products Move from Factory to Marketplace

Fake products don’t just appear out of thin air. They move through a carefully planned route, often spanning multiple countries, before landing in shops or online carts. Behind the scenes is a massive, hidden supply chain that powers this underground economy. And the numbers show just how real, and costly, it is. According to the […]
How AI and Blockchain Are Changing the Fight Against Counterfeit Luxury

Buying and selling genuine products shouldn’t feel like a gamble. But with counterfeit goods flooding the market, often looking just like the real thing, it’s getting harder to trust what you’re paying for. It’s no longer just a few knockoffs here and there. Fake electronics, cosmetics, auto parts, clothing, and even health products flood online […]
What Is a Digital Product Passport and How Does It Work in Fashion and Jewelry?

When you buy a luxury handbag, a designer dress, or a fine piece of jewelry, you’re not just paying for the item—you’re paying for what it stands for. Quality. Rarity. Trust. But here’s the problem: the resale market is growing fast, and fakes are flooding in. Buyers want proof. Sellers need a way to show […]
What’s the Safest Way to Buy Second-Hand Luxury Items Online in 2025?

Buying second-hand luxury items online can feel like a smart move—you save money, find rare pieces, and skip long waitlists. But one wrong step, and you could end up with a fake handbag, a tampered watch, or a long dispute with no refund in sight. Even when you buy from so-called “verified sellers,” the risks […]
How Do Resellers Prove Luxury Items Are Real?

Selling luxury items, especially second-hand, comes with one big challenge: proof. Buyers want to know if what they’re getting is real. And resellers need a way to show it without raising doubts or slowing down the process or reselling luxury items. The problem is, most of what the resale market relies on just isn’t strong […]
How Do I Check If a Luxury Item Is Real Before Buying It Online?

Buying luxury items online feels convenient. But there’s always that one worry, what if it’s fake? From limited-edition sneakers and handbags to luxury watches and designer accessories, the market for high-end goods is flooded with counterfeits. The scary part? These fakes are getting harder to spot, even for experienced buyers. If you’ve ever looked at […]
Can AI Detect Fake Designer Products Better Than Experts?

Spotting fake designer products isn’t as easy as it used to be. Years ago, you could tell from bad stitching or flimsy hardware. Today, many counterfeits look almost perfect. They mimic every little detail—right down to the tags, serial numbers, and packaging. Even trained experts sometimes miss them. That’s not because they’re not good at […]