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Technology

The science behind the scan

How the model reaches a verdict, how coverage grows, and how every check is tied back to the physical item.

The model

How a verdict is produced

Hybrid AI

Two checks run together: an absolute assessment of quality and finish, and a comparison against a genuine reference for that model line. One authentic example is enough to start, and no specialised hardware is needed.

Component-level computer vision

Each component is located and verified on its own, which is how the system catches an item assembled from a mix of genuine and counterfeit parts rather than scoring the piece as a whole.

Guided capture

On-device models tune exposure, focus, angle and distance while you frame the shot, and take the photograph themselves the moment the view is good enough to work with. The quality control happens on the phone, before anything is uploaded, on any standard handset of 12MP or more.

Accuracy and confidence

Accuracy runs above 99%*, measured per component. Every component comes back with its own score and its own confidence level, and with an attention map of the differences behind it. That is what makes a score usable: you can see where the model was certain, where it was not, and what it was looking at when it decided. Where the evidence is thin, it says so rather than forcing a verdict.

* Methodology behind the per-component figure (test set size, superfakes included, false-accept rate and who ran the test) is available on request.

Component level

What per-component actually means

The model does not score the item as a whole. It locates each component, compares it against the genuine reference for that model line, and returns a verdict and a confidence for that part on its own.

A Rolex GMT-Master II photographed front-on, with the dial, bezel, rehaut and hands marked
  1. 01

    Dial

    Printing, applied markers, hand finish and surface texture, read against the genuine reference for that model line.

  2. 02

    Bezel

    Profile, machining and how the ring seats against the case.

  3. 03

    Rehaut

    The inner ring between dial and crystal, checked for alignment and engraving.

  4. 04

    Hands

    Shape, finish, length and how they sit against the dial and the markers.

The item as photographed for a real TruApp scan, supplied by TruLux. The markers show where each component sits; the verdicts and confidence figures for this scan are on the Product page.

Coverage

How coverage grows

Every scan is evidence

Each check adds to what the model has seen. That is how new counterfeit patterns get spotted and how coverage keeps pace as methods change.

Reference catalogue

An automated pipeline builds the verified catalogue using image registration and normalisation, so coverage expands without a matching increase in manual work.

Digital Product Passport

Fingerprinting and the Digital Product Passport

Every scan produces an AI fingerprint of that individual item, and that fingerprint is what ties a digital record to the physical object. It is also where TruLux sits alongside the EU’s Digital Product Passport, which holds the record while the scan confirms that the item in hand still matches it.

01

Capture the configurationWhat the item actually is, recorded on the production line: brand, reference, materials, configuration and condition as built.

02

Capture the fingerprintTaken after assembly and bound to that one item. It can also be taken earlier, per component, at the component manufacturers.

03

Link it to the passportThe fingerprint is bound to the item’s Digital Product Passport, which is what the record of sale and ownership then hangs from.

04

Set write permissionsWho can update what: brand, authorised dealer, marketplace, service centre, insurer.

05

Integrate service centresEvery repair leaves a trace on the record.

06

Expose an owner viewBuyers and owners see what the brand chooses to show them, typically authenticity, condition and service history.

07

Make it verifiableA guided scan in the app checks the fingerprint against the item, and updates the record where the permissions set in 04 allow it.

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