Dupes vs Counterfeits: How Lookalikes and Fakes Are Reshaping the Luxury Market
In 2026, the luxury world faces a dual challenge that has moved from the shadows of back-alley markets to the center of digital culture. The rise of “dupes” (legal lookalikes) and “counterfeits” (illegal fakes) is no longer just a concern for brand protection lawyers. It is a mainstream phenomenon. For luxury brands, this represents a […]
Protecting Luxury Brands From Fakes: Practical Advice for Modern Brand Leaders
The threat of counterfeits, grey-market goods, and fraudulent digital storefronts has evolved into a sophisticated global industry. What was once handled as a legal nuisance relegated to a secondary administrative office is now a core operational risk. For modern brand leaders, a single breach in the supply chain or a viral “superfake” does not just […]
Inside the Counterfeit Supply Chain: How Fake Products Move from Factory to Marketplace
Fake products don’t just appear out of thin air. They move through a carefully planned route, often spanning multiple countries, before landing in shops or online carts. Behind the scenes is a massive, hidden supply chain that powers this underground economy. And the numbers show just how real, and costly, it is. According to the […]